Environmental, social and governance issues should be given more attention by mandating broadcast airtime for them.
For every European event with a wider audience (e.g. European football championships, Eurovision Song Contest), three minutes of commercial time should be dedicated to present environmental, social or governance issues. These issues are often considered to be rather niche and only reach a small segment of our population.
But reach is not the only problem: another is language. The terminology used to talk about these issues are often very specific and thus exclusionary to many people who are affected by them, but not necessarily have the tools to talk about or tackle them.
The result of such broadcasting airtime could therefore be more awareness, more motivation and more engagement.
What people think
Any thoughts on this idea?